PUBLIC DESIRE

ECOMMERECE

OPPORTUNITY

In a saturated fashion landscape where consumer attention is fragmented, there’s a significant opportunity for brands that combine fast-fashion agility with social media intelligence. Public Desire operates at the intersection of affordable fashion, trend virality, and mobile commerce, and is uniquely positioned to lead the “click-to-cart” Gen Z and Millennial market globally.

E-COMMERCE

APPROACH

Logic Nosh developed a structured and professional approach by aligning brand strategy with data intelligence:

UX-First E-Commerce Build: Designed a clean, mobile-optimized architecture with simplified filtering, visual layering, and instant checkout.
Social-Led Conversion Funnel: Deployed a content-to-commerce strategy using real customer visuals, influencer integrations, and lookbook-style product modules.
Retention Framework: Built-in loyalty levers like student discounts, Klarna payments, responsive return policy, and wishlisting tools.

Trend Engine: A backend process powered by AI-assisted fashion listening tools to detect, validate, and translate online trends into product design.

E-COMMERCE

SOLUTION

A professionally architected fashion commerce experience that delivers:

Brand Equity: Consistent tone, visual aesthetic, and trust-building UX across touchpoints.

Speed to Market: Fast production-to-launch timelines based on microtrend agility.

Content-Driven Shopping: Seamless alignment between content inspiration and product availability.

Digital Infrastructure: Scalable, responsive, and analytics-embedded platform ready for international market expansion.

E-COMMERCE

IMPACT

Through a clearly defined digital-first model, Public Desire has created:
Global Style Accessibility: Empowering young consumers to access high-fashion looks affordably.
Trend Acceleration: Influencer-backed microtrends translated into weekly product drops.
Social Retail Ecosystem: A brand environment where discovery, inspiration, and purchase occur seamlessly across platforms (Instagram, TikTok, Pinterest).
Inclusivity Touchpoints: Offering wide-fit, vegan, and occasion-based collections to meet diverse consumer needs.

Tools & Technologies